2026 The Year You Choose YOU
Your Transformation Story Could Win You a Share of £7,000
The second half of 2026 is here, and this could be your moment.
Imagine opening a message that says:
“Congratulations. Your transformation story has been chosen as a winner!”
What would that mean for you?
Maybe the prize money would help you book the trip of a lifetime. Perhaps you would celebrate your new confidence with a brand-new wardrobe, make improvements to your home or create unforgettable memories with the people you love.
Your prize could become something completely personal to you. Something that makes you smile every time you think about it.
And it could all begin with simply sharing your story.
I know what it feels like to think, “That won’t be me”
It is so easy to believe that winning is something that only happens to other people. I thought that too.
In 2024, I entered the New You Transformation Challenge and went on to become the overall winner for the entire year. I used my £10,000 prize money to enjoy a trip of a lifetime, including first-class flights, and created memories I will always treasure.
Other winners have chosen to spend their prizes in completely different ways.
Tessa, our 2025 overall winner, treated herself to a new sofa and patio, creating a lovely space to enjoy at home. Another winner used her prize to treat her children to a special day out that they talked about for months.
There is no right or wrong way to use your prize. It is about what winning could make possible for you.
£7,000 to be won every two months
In each Transformation Story Challenge round:
One overall winner will receive £3,000, and a further £4,000 will be shared among other winning stories.
That means there is more than one opportunity to win in every round.
You can also enter each new round, even if you have entered previously. There are still three £7,000 rounds remaining in 2026, so there are plenty of chances for your story to be recognised.
Please don’t count yourself out
You might be thinking:
“I’ll enter when I’ve lost a little more.”
“My transformation isn’t big enough.”
“Someone else has a better story than me.”
Please don’t let those thoughts stop you.
You do not need to be at your final goal. You do not need to have lost the most weight. You do not need to have followed your journey perfectly.
Your story is powerful because of what you have already achieved.
It is in the decision to start. The days you kept going. The moments you chose yourself. The habits you have built and the changes you have made that other people may never see.
Whether you are still proudly in Progress, have reached your goal and can say I Did It, or are maintaining your weight loss, we want to hear from you.
Your transformation is about more than the scales
Past winners have lost anywhere from around 2 stone to 12 stone. Every transformation has been different, and there is no single type of winning story.
Your journey might be about feeling confident in photographs again. It could be wearing clothes you had hidden away, having more energy for your family or being able to do something that once felt difficult.
Perhaps you can walk farther, sleep better, join in with family activities or feel more comfortable in your own skin.
Maybe one of your biggest achievements was returning to the plan after a difficult day instead of giving up completely.
The number on the scales is only one part of your story. Often, the biggest changes are the ones that cannot be measured.
Every journey is unique, but every honest story has the potential to inspire someone.
Your story could be someone else’s reason to begin
Think back to when you first started your New You journey.
Perhaps another customer’s transformation gave you hope. Maybe you saw their photographs, read their story and thought:
“If they can do it, maybe I can too.”
Your story could now become that moment for somebody else.
By sharing what you have experienced, you could give another person the confidence to take their first step. You could show them that change is possible, even when the journey is not perfect.
And your story could win you a share of £7,000.
Real Words From Real Winners
- “I’m much happier with everything in my life… it feels like this plan was made for people like me.” – Kirsty
- “This isn’t just weight loss, it is a lifestyle that has completely transformed me from exhaustion into strength and discipline.” – Mavis
- “I used to treat diets almost like punishment. If I felt low, I’d think losing weight would fix everything. I viewed plans like this in a very harsh way before. Now I see it as nourishment, and that shift has been really important. – Mims
These stories reflect individual experiences.
Emotional and wellbeing changes vary from person to person and are not guaranteed.
We’ve Made Entering Easier Than Ever
I promise this bit is painless. We’ve simplified the entry process to make it as quick and easy as possible.
You don’t need to write perfectly, create a video, or have professional photographs. Our entry form will guide you through everything we need.
Before you begin, gather the following:
Your weight-loss information: Tell us how much weight you’ve lost so far, where you are in your journey, and how much more you’d like to lose, if any.
Your before photograph: Share the photograph that best shows where you started. Perhaps the photo you once considered your “worst” photograph.
Your favourite current photograph: Choose a recent photograph that makes you feel proud and shows how far you’ve come.
Your original “I Am In” photograph: Upload the “I Am In” picture you took at the beginning of your New You journey.
Your current “In Progress” or “I Did It” photograph: Take a new picture holding your “In Progress” poster if you’re still working towards your goal, or your “I Did It” poster if you’ve reached it. Need the most recent poster? Download it below.
Then simply tell us your story. Share why you started, what’s changed, what you’ve overcome, and what your transformation means to you.
Write as though you’re telling your best friend. You don’t need perfect words. The most powerful stories are often the most honest ones.
Who can enter?
Entering the 2026 Transformation Story Challenge is completely free and open to New You customers, subject to the full terms and conditions.
You can enter whether you:
- Are still working towards your goal
- Have reached your goal
- Are maintaining your weight loss
- Have entered a previous round
You can submit a new entry for every £7,000 round, even if you have entered before.
Your remaining chances to enter in 2026
The next rounds deadlines are:
Monday, 31st August 2026
Saturday, 31st October 2026
Thursday, 31st December 2026
Each of these rounds has a £7,000 prize fund, with £3,000 awarded to one overall winner and a further £4,000 shared among other winners.
Separately, we also have our independent £10,000 2026 Overall Transformation Story Challenge. This is its own round, with an entry deadline of Monday 30 November 2026.
Don’t wait until your story feels “good enough”
You have already done the hard part.
You started. You kept going. You made changes and have become part of a story that could inspire someone else to believe in themselves.
Now it is time to celebrate how far you have come.
You could inspire others.
You could become one of our next winners.
You could win a share of £7,000.
This could be your moment.
This could be your story.
This could be your New You.
Why wait? Enter now!
WATCH OUR VIDEO GUIDANCE ON HOW TO TAKE THE IDEAL TRANSFORMATION PHOTOS
TERMS & CONDITIONS
- You must be over 18 years of age
- The Challenge will run from 1st January 2026 – 31st December 2026. Submission deadlines are: 28th Feb, 30th April, 30th June, 31st Aug, 31st Oct, 31st Dec. Submission deadline for yearly 10K overall challenge is 30th Nov.
- You must be holding the I AM IN poster in your before photo (or any previous I AM IN Poster) to be considered. If you photoshop the poster onto the photo, unfortunately it will not be accepted.
- You must be holding this new IN PROGRESS or I DID IT poster in your after photo to be considered. If you photoshop the poster on, unfortunately it will not be accepted. Photos which have been altered using AI will also be discluded. (See full photo guidance on main Transformation Challenge blog page)
- You must submit your transformation story along with your photos online by the date of closing.
- The winners of the challenges will be notified within 7-10 days of the bi-monthly challenge ending.
- Products must be purchased directly from The New You Plan & not Buy & Sell websites or other third parties.
- You can enter as many times as you wish with the same story, you can use updated photos with the poster if your transformation has continued.
- The winners of the challenge will be chosen by our expert New You Plan panel, including an independent adjudicator to ensure the fairness of the challenges (more details available on request).
- In the unlikely event that we do not have any entries that meet our minimum criteria for the bi-monthly deadline, we have the right to forfeit the prizes for that bi-month.
- Prizes are awarded as follows:
1- Overall winner of £3000 and the remaining £4000 will be shared among additional entrants whose transformations truly stand out. These winners will be selected by our judging panel based on merit, impact, and overall transformation quality, meaning anyone who puts in the effort has a real chance to win. - The New You Plan reserves the right to withhold a prize, or any part of a prize, in the event that an insufficient number of eligible entries are received for that prize period.
- We love celebrating success. The New You Plan may, at its sole discretion, award extra prizes to recognise exceptional transformations, dedication, or inspiring journeys.
- Any decision to withhold, reallocate, or award additional prizes will be made fairly and in good faith, based on an objective assessment of the quality, authenticity, and competitiveness of the entries received. This ensures that prizes are awarded only to genuine, deserving transformations and that the integrity of the competition is maintained at all times.
- The New You Plan’s decision in all such matters is final, and no correspondence will be entered into.
- If you are chosen as a challenge winner you must agree to a second set of terms and conditions that will allow The New You Plan to use your written content and images for marketing purposes.
- Should a challenge applicant be found to be in breach of any New You policies, The New You Plan reserves the right to disqualify the individual(s) and any prizes or titles will be void.
- When you sign up and/or submit your photos, you are opting in to receive future emails from The New You Plan in regards to the Transformation Challenges.
- You must not submit photos of yourself in underwear or any inappropriate attire.
- Please do not cover your face with your I AM IN or I DID IT poster.
- You may be asked to verify your weight loss if there are any concerns regarding the legitimacy of your entry submission.
- All submitted photos and stories must be your own original content, should not be edited, and not photoshopped in any way. This includes watermarks.
- The New You Plan reserves the right to disqualify any entries that are deemed inappropriate or disrespectful.
- Participants must comply with any new additional guidelines provided by The New You Plan throughout the competition.
- The competition is not open to any ambassadors or affiliates currently working with The New You Plan.
The post 2026 Transformation Challenge – I AM IN first appeared on The New You Plan.
The post 2026 Transformation Challenge – I AM IN appeared first on The New You Plan.
Rachael Smith
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